0121 630 3221
 0730 648 4999

About Us

Our Vision

We aim to deliver high quality first aid courses to individuals and organisations throughout the United Kingdom. We pride ourselves on ensuring that training is delivered effectively, and with safety in mind, to provide our consumers with invaluable knowledge.

We are based in the Black Country in the West Midlands. We are immensely proud to have trainers located across the nation, who are ready to deliver a first-class service.

We also aim to deliver courses which teach first aid for mental health. Poor mental health is a serious illness which should not be underestimated, poor mental health can be described with as little as two words. "Silent Killer".

As professional frontline practitioners, we, sadly, encounter mental health issues daily and have had to develop skills to deal with poor mental health over our years of experience. As a result, we are confident of delivering the absolute best training for first aid for mental health, a lot of which is based on our own personal experiences.

We are very proud to annouce our new Mental Health First Aid courses, which are designed by MHFA England.

"We promise to deliver a standard that is second only to our dedication, and service that is only second to YOUR success"

Our Training Commitment

"We at HOEFA take considerable pride in our work, we have our customers at the heart of our company values, which we feel is succinctly portrayed in our motto."

Our Vision

"Passionate about delivering perfection"

Meet the Team

Heart of England First Aid Training Consultancy are proud to announce that all our instructors are fully operational front-line ambulance professionals – ranging from Advanced Technicians, HCPC registered Paramedics, Clinical Team Mentors, Emergency Care Practitioners, and Advanced Clinical Practitioners. We pride ourselves on the fact that our instructors have between them over 180 years of experience responding to genuine medical emergencies and teaching first aid, they all use this experience to teach first aid skills to delegates.

Our instructors have a wide range of experience serving the general public on a daily basis and maintaining a professional portfolio of Continuing Professional Development ("CPD"), ensuring that they are up to date with the latest developments, skills and protocols. Our staff attend yearly assessments to ensure they maintain our high standards.

All of our instructors hold current Disclosure and Barring Service (DBS) certificates and will always carry photo identification with them. Our staff will maintain a smart, professional appearance and always seek to provide the best possible service to our customers.

Company Directors

Bill Williams

I am a senior Technician working on frontline ambulances, responding to 999 calls from the public. I have worked as both a solo responder and as part of an ambulance crew for over 17 years, and I worked with the fire brigade for 10 years. I also have experience of providing first aid cover at private functions and public events. Using this experience I have branched out into teaching First Aid.

I feel that the knowledge and experience I have gained is invaluable and I am very enthusiastic about passing on these vital skills to my students. I have completed my level 3 qualification in Education and Training. I am continually seeking new opportunities to expand my teaching portfolio. I am immensely proud to annouce that that I recently completed my Mental Health Instructors course which I am very passionate about as this is a very underestimated illness. I will always strive to increase my skills and knowledge to deliver the absolute best first aid training to students.

Clare Williams

I have been working as a Paramedic on frontline ambulances for the past 8 years, after previously working in the ambulance emergency operations centre as an Emergency Medical Dispatcher. I have supported many newer members of staff and gained a qualification in mentorship. I have also learned and developed skills in minor injuries and illnesses. These extra skills and knowledge of the organisation of frontline emergency services will help me provide a rounded knowledge of first aid assessment and treatment.

I am always looking to increase my portfolio, this includes studying at University and I have recently qualified as an Emergency Care Practitioner ("ECP"), which has boosted my medical knowledge significantly. I am now able to pass on that knowledge to others. I have also just started to study to become an Advanced Clinical Practitioner ("ACP") within the A&E department, working alongside doctors and consultants to further develop my portfolio of medical knowledge. The experience working with emergency department doctors will greatly benefit delegates on their first aid course.


Lee Farley
(Senior Training Instructor)

Heart of England First Aid Training Consultancy are delighted to announce that we have secured Lees services as the Senior Training Instructor, Lee is the lead for instructors.

Lee is a major asset to us with his vast knowledge and skills to take the company to even greater heights.

I did my first junior first aid course nearly 30 years ago and began teaching first aid approximately 26 years ago.
Following this I decided to train as a Paramedic with the West Midlands Ambulance Service in which I have over 20 years experience. I have held many roles within the service but my proudest moment was being appointed Clinical Team Mentor, this role is very important in helping train the new paramedics of the future to achieve the advanced skills and knowledge required to deliver the best patient care.
I enjoy teaching and making my sessions fun and light hearted, which offers students a relaxed and engaging experience on their course and encourages a positive learning environment.
I have been involved in community projects over the past few years setting up defibrillator schemes in the community and training the public in basic life support and AED's. Current projects include teaching school children basic first aid and working with the local police. I am looking forward to helping the company grow from strength to strength and I’m very passionate about delivering perfection.
Traci Sproston
(Instructor & IQA Assessor)

I am a serving paramedic and I am currently operational with a frontline ambulance service, dealing with 999 every day. I have been in this role for nearly 20 years and believe that I have more to offer and have decided to provide an education of basic first aid. I have completed my level 3 qualification in education and training, which I have used to develop a way of teaching which is fun and easy to understand. The best part of training, for me, is to see the smiles on the faces of delegates at the end of each course that I deliver.

I am also an internal quality assurance ("IQA") assessor, this qualification allows me to mentor other trainers to encourage their development, and ensure that they can deliver high quality content using the most appropriate and engaging methods. I am also undertaking a degree to become an ECP, which will enhance and further my knowledge and skills of first aid.

Sue Dewing
(Instructor & IQA Assessor)

I have 30 years experience working on the front-line in the emergency services, and have decided to focus on my passion and love for first-aid training. I believe that everyone has potential and that I can help all of my students to release that potiential. Many of my students have complimented my relaxed and humerous approach when delivering courses, and I believe that this approach is best to bring our the best in my students.

I come from a background in the Police service and I hold many qualifications, including as a tactical and pursuit driving instructor. First aid, including mental health first aid, are very improtant skills that I believe everybody should have, and I try to deliver these skills using the knowledge and experience that I have gained over the last 30 years.

I am very passionate when delivering my courses, and I have often been thanked for keeping my courses simple, to a level which everybody can understand. Seeing my students smile, and knowing that they have understand the content of my courses and will retain that information is, for me, what teaching is all about.

Andy Jones

I have a background in safety, and before specialising in first aid-based subjects, I trained in confined space rescue and various Health & Safety-based subjects. I also deliver Evacuation Chair training and have trained trainers in the delivery of these courses.

I have now built a reputation in the industry for fun, interactive training, and as a freelancer, I have worked for clients such as Mercedes F1, Great Ormand Street Hospital, Brasenose College Oxford, HM Prisons, Western Power, and the NHS, as well as other national and multinational organisations.

While trying to stress the importance and seriousness of first aid, my passion is trying to help the general population to see how accessible the subject is. My biggest motivation is the challenge of teaching something new to every child, parent, and novice or seasoned first aider, and to provide them with a fresh perspective on first aid.

Nicola Noble

Heart of England Training Consultancy are delighted to welcome Nicola to our experience team of instructors.

I have been teaching Physical Education for 20 years and have always been interested in first aid. I have been delivering courses for the last 3 1/2 years and feel everybody needs some level of first aid. I deliver mainly paediatric however I am able to deliver up to FAW level.

I have completed my first aid for mental health and within my role as a teacher have utilised the skills I have learnt dealing with teenagers' negative mental health and spoken to colleagues to guide them in the direction they need to in order for them to help students.

Rebecca Smith

I am an experience and fully qualified training professional and hold many training qualifications. I have many personal qualities which I believe put me in a good position to deliver high quality first aid training. These include excellent communication skills, which I believe are crucial to delivering any training content.

I am dedicated to delivering first-class training which is easy to understand, and I believe that my outgoing personality, good organisational skills, and excellent communication skills will be key to delivering first-class training.

I am extremely passionate about increasing awareness of first aid, as well as mental health first aid.

Tony Green

I have a background working as a paramedic for 6 years, and I have 17 years experience working in physiotherapy within the NHS, where I also facilitated the in-house first aid training courses.

I went on to teach level 2 Gym and level 3 Personal Training courses for various colleges, and have have gained a good understanding of teaching skills.

I started to work as a first aid instructor two years ago, and have gained extensive experience in celivering first aid courses.

I am also qualified to teach fire safety, health & safety at work, and moving and handling of objects courses.

Steve Byrne

I come from a background of serving in the army for 22 years. I left as a Warrant Officer in 2007 after 14 years working as Infantry, and 8 years working in the Small Arms School Corp (SASC). I have worked across all of the UK teaching various courses, including: first aid, and health & safety.

I believe that over many years I have developed the necessary communication skills, and knowledge in delivering first-class training. I believe that everyone should have first aid training, and I strive to achieve this.

Stephen Benton

I am a first aid trainer and currently deliver courses to the Yorkshire, North Lincolnshire, and North Derbyshire areas. I deliver many courses which include first aid, level 3 health & safety, level 2 fire safety, evacuation chairs, IOSH Managing Safely, manual handling of objects, abrasive wheels awareness, RAMS, DSE, awareness working at height, needlestick and bio-hazard awareness, and safeguarding.

I have worked with First Response First Aid Ltd for over 2 years as a community first responder for Yorkshire Ambulance Service. I first learned first aid in 1996 and became a trainer 2005, and I have recently obtained my qualification to teach level 2 awareness of mental health first aid.

John Cutter

I am highly a experienced and accomplished manager and trainer with over 19 years exoerience working in the NHS. I have been able to develop excellent communication and interpersonal skills, which has certainly helped wehen delivering first aid courses.

My interest in first aid started in 1970 as a cadet lifeguard for Langland bay and Caswell bay, where I went on to become an instructor for other cadets, and later, with Centurion Lifeguards.

I continued to deliver training services of associated courses to businesses, schools, the NHS, and other training organisations on a freelance basis. Most weekends, I volunteer as a community first responder for the Swansea area, and the Welsh Ambulance Service. I regularly attend continuous professional development ("CPD") events to refresh and update my knowledge.

I am passionate about delivering first aid and gain a lot of enjoyment by being able to pass on my knowledge and experience to others, and I believe that everyone should have basic first aid training.

Other Staff

Steve Jones
(Website Manager)

Steve currently manages the Heart of England First Aid Training and FirstAid4Farms websites.

I studied BSc Website Design at university and I have over 10 years experience in building and developing websites. I have built and managed websites for various types of businesses, including for a nationwide private ambulance company, a local Indian restaurant, and a private tuition provider.

I regularly update my skills and knowledge, and have a particular focus on cyber security.

I am also a HCPC registered paramedic currently working operationally on the frontline for an NHS ambulance service. I started work with the ambulance service in 2015 as a non-emergency patient transport driver, and progressed to become an emergency medical technician and student paramedic. I became a paramedic in 2019, and I am currently studying for another degree which will give me the skills and knowledge to become an emergency care practioner. I am also an associate mentor and help student paramedics in their development towards becoming a qualified paramedic.

I am also looking to gain a level 3 qualification in education and teaching, which I will use to deliver first aid courses. I volunteer with St John Ambulance as a paramedic, and train first aiders as part of my role, which has given me the knowledge and experience to teach first aid to others.