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 0730 648 4999

About Us

Our Vision

We aim to deliver high quality first aid courses to individuals and organisations throughout the United Kingdom. We pride ourselves on ensuring that training is delivered effectively, and with safety in mind, to provide our consumers with invaluable knowledge.

We are based in the Black Country in the West Midlands. We are immensely proud to have trainers located across the nation, who are ready to deliver a first-class service.

We also aim to deliver courses which teach first aid for mental health. Poor mental health is a serious illness which should not be underestimated, poor mental health can be described with as little as two words. "Silent Killer".

As professional frontline practitioners, we, sadly, encounter mental health issues daily and have had to develop skills to deal with poor mental health over our years of experience. As a result, we are confident of delivering the absolute best training for first aid for mental health, a lot of which is based on our own personal experiences.

We are very proud to annouce our new Mental Health First Aid courses, which are designed by MHFA England.

"We promise to deliver a standard that is second only to our dedication, and service that is only second to YOUR success"

Our Training Commitment

"We at HOEFA take considerable pride in our work, we have our customers at the heart of our company values, which we feel is succinctly portrayed in our motto."

Our Vision

"Passionate about delivering perfection"

Meet the Team

Heart of England First Aid Training Consultancy are proud to announce that all our instructors are fully operational front-line ambulance professionals – ranging from Advanced Technicians, HCPC registered Paramedics, Clinical Team Mentors, Emergency Care Practitioners, and Advanced Clinical Practitioners. We pride ourselves on the fact that our instructors have between them over 180 years of experience responding to genuine medical emergencies and teaching first aid, they all use this experience to teach first aid skills to delegates.

Our instructors have a wide range of experience serving the general public on a daily basis and maintaining a professional portfolio of Continuing Professional Development ("CPD"), ensuring that they are up to date with the latest developments, skills and protocols. Our staff attend yearly assessments to ensure they maintain our high standards.

All of our instructors hold current Disclosure and Barring Service (DBS) certificates and will always carry photo identification with them. Our staff will maintain a smart, professional appearance and always seek to provide the best possible service to our customers.

Company Directors

Bill Williams

I am a senior Technician working on frontline ambulances, responding to 999 calls from the public. I have worked as both a solo responder and as part of an ambulance crew for over 17 years, and I worked with the fire brigade for 10 years. I also have experience of providing first aid cover at private functions and public events. Using this experience I have branched out into teaching First Aid.

I feel that the knowledge and experience I have gained is invaluable and I am very enthusiastic about passing on these vital skills to my students. I have completed my level 3 qualification in Education and Training. I am continually seeking new opportunities to expand my teaching portfolio. I am immensely proud to annouce that that I recently completed my Mental Health Instructors course which I am very passionate about as this is a very underestimated illness. I will always strive to increase my skills and knowledge to deliver the absolute best first aid training to students.

Clare Williams

I have been working as a Paramedic on frontline ambulances for the past 8 years, after previously working in the ambulance emergency operations centre as an Emergency Medical Dispatcher. I have supported many newer members of staff and gained a qualification in mentorship. I have also learned and developed skills in minor injuries and illnesses. These extra skills and knowledge of the organisation of frontline emergency services will help me provide a rounded knowledge of first aid assessment and treatment.

I am always looking to increase my portfolio, this includes studying at University and I have recently qualified as an Emergency Care Practitioner ("ECP"), which has boosted my medical knowledge significantly. I am now able to pass on that knowledge to others. I have also just started to study to become an Advanced Clinical Practitioner ("ACP") within the A&E department, working alongside doctors and consultants to further develop my portfolio of medical knowledge. The experience working with emergency department doctors will greatly benefit delegates on their first aid course.