Meet the Team

Meet the Team

Heart of England First Aid Training Consultancy are proud to announce that all of our instructors are fully operational front-line ambulance professionals – ranging from Advanced Technicians, HCPC registered Paramedics, Clinical Team Mentors and Emergency Care Practitioners. We pride ourselves on the fact that our instructors have between them over 70 years of experience responding to genuine medical emergencies and can use this experience to teach you first aid skills.

All of our instructors are serving the general public on a daily basis and maintaining a professional portfolio of Continuing Professional Development, ensuring that they are up to date with the latest developments, skills and protocols. Our staff attend yearly assessments in order to ensure they maintain our high standards.

All of our instructors hold current Disclosure and Barring Service (DBS) certificates and will always carry photo identification with them. Our staff will maintain a smart, professional appearance and always seek to provide the best possible service to our customers.

Company Directors

Bill Williams

I am a senior Technician working on frontline ambulances, responding to 999 calls from the public. I have worked as both a solo responder and as part of an ambulance crew for over 17 years. I also have experience of providing first aid cover at private functions and public events. Using this experience I have branched out into teaching First Aid.

I feel that the knowledge and experience I have gained is invaluable and I am very enthusiastic about passing on these vital skills to my students. I have completed my level 3 qualification in Education and Training. I am continually seeking new opportunities to expand my teaching portfolio. I am very proud to annouce that that I recently completed my Mental Health Instructors course which I am very passionate about as this is a very underestimated illness.

Clare Williams

I have been working as a Paramedic on frontline ambulances for the past 8 years after previously working the the ambulance control room. I have supported many newer members of staff and gained a qualification in mentorship. I have also learned and developed skills in minor injuries and illnesses. These extra skills and knowledge of the organisation of frontline emergency services will help me provide a rounded knowledge of first aid assessment and treatment.

I am always looking to increase my portfolio, this includs studying at Univeristy and I have recently qualified as an Advanced Clinical Practitioner, which has boosted my medical knowledge significantly and I am now able to pass on that knowledge to others. I have also just started to study to become an Advanced Care Practitioner to further develop my portfolio of medical knowledge.


Lee Farley
(Managing Instructor)

Heart of England First Aid Training Consultancy are delighted to announce that we have secured Lees services as Manager in charge of all our Instructors this to include all of our Freelance Staff.

Lee is a major asset to us with his vast knowledge and skills to take the company to even greater heights.

I did my first junior first aid course nearly 30 years ago and began teaching first aid approximately 26 years ago.
Following this I decided to train as a Paramedic with the West Midlands Ambulance Service in which I have over 20 years experience. I have held many roles within the service but my proudest moment has been appointed Clinical Team Mentor, this role is very important in helping train the new paramedics of the future in achieving the advanced skills and knowledge required.
I enjoy teaching and making my sessions fun and light hearted making the students feel relaxed and engaged.
I have been involved in community projects over the past few years setting up defibrillator schemes in the community and training the public in basic life support and AED's. Current projects include teaching school children basic first aid and working with the local police. I am looking forward to helping the company grow from strength to strength and I’m very Passionate about delivering Perfection.
Nicola Noble

Heart of England Training Consultancy are delighted to welcome Nicola to our experience team of instructors.

I have been teaching Physical Education for 20 years and have always been interested in first aid. I have been delivering courses for the last 3 1/2 years and feel everybody needs some level of first aid. I deliver mainly paediatric however I am able to deliver up to FAW level. I have completed my first aid for mental health and within my role as a teacher have utilised the skills I have learnt dealing with teenagers' negative mental health and spoken to colleagues to guide them in the direction they need to in order for them to help students.

Digital Services Consultant

Steve Jones

Steve is in charge of our website and generally manages our online services on our behalf.

Steve studied website design at the University of Northampton, however, he decided on a career change and is now a HCPC registered Paramedic.

Steve is looking to gain his qualification in teaching to enable him to become a qualified instructor and may join our team of instructors in the future.

Group Training


We deliver a standard that is second only to our dedication and a service that is only second to YOUR success.

We're always Passionate about delivering Perfection!